Future-proof your strategy

The world is changing faster than our plans. Technological shifts, new regulatory conditions, and unpredictable events can quickly alter the assumptions we rely on. The question is not whether change will come, but whether organizations—large and small—are truly prepared to face it.

In this session, we will demonstrate how scenario methodology can be used in practice: first, how to develop alternative future scenarios, and then how these scenarios can be used to test existing strategies. Together with the Norwegian Public Roads Administration (Statens vegvesen), we will share experiences of how scenarios can reveal vulnerabilities, challenge established assumptions, and make strategic choices more robust in the face of uncertainty.

We will also set aside ample time for questions and dialogue with the audience, giving participants the opportunity to reflect on how this approach may be relevant for their own organizations—and how insights from the discussion can be brought back into their everyday work.

About the speakers

Anita Steinstad is a designer and advisor driven by curiosity and a strong commitment to creating a more sustainable future. She works at the intersection of design, strategy, technology, culture, and futures studies, and brings more than 23 years of experience in strategic innovation, service design, branding, and futures thinking. Through her work, she contributes to shaping change processes that combine creativity, systems thinking, and sustainable value creation.

Zsuzsanna Olofsson is a Chief Engineer at the Norwegian Public Roads Administration (Statens vegvesen), where she works with analysis and strategic development related to the future of transport and mobility. With particular expertise in scenario and foresight methodologies, she explores how transport systems can evolve more sustainably in the face of an uncertain future. Originally from Hungary and with many years of professional experience in Sweden, she also brings valuable international and Nordic perspectives to her work.

• 08:00 – Coffee and networking
• 08:30 – Anita: Scenario methodology in practice
  How can scenario methodology be applied within a complex organization?
• 08:50 – Zsuzsanna: Is your strategy ready for the future?
  Using scenarios and future visions as stress tests—and as tools for decision-making
• 09:15 – Joint discussion and exchange of experiences
• 09:45 – Closing remarks
  

Register using the form below. Seats are limited, so we encourage you to sign up early. We look forward to seeing you there!